I ‘ll admit it. I’m a bargain shopper. I still frequent used clothing stores (a holdover from my penniless youth) and I feed my book addictions by vetting nearly all books I wish to buy through the local library first before purchasing what I can’t live without used through Amazon.com or Half.com.

I had recently purchased “The Dot and the Line: A Romance in Lower Mathematics” for my daughter and the seller, Better World Books sent me the following email:

We’re just checking in to see if you received your order (The Dot and the Line: A Romance in Lower Mathematics) from Better World Books. If your order hasn’t blessed your mailbox just yet, heads are gonna roll in the Mishawaka warehouse! Seriously though, if you haven’t received your order or are less than 108.8% satisfied, please reply to this message. Let us know what we can do to flabbergast you with service.

I was amused and intrigued. It was certainly not a standard email to receive from a company. 108.8% satisfied? I was amused enough to go check them out and promptly took advantage of the bargain book sale, 5 books for $15. I ordered ten and as I processed through the payment pages waited for the ax to fall. How much was shipping going to be? When the total came to $30.50 (.50 for a carbon footprint fee) I was shocked and excited. No shipping fees? Nothing except for that 50 cent fee? No way!

But it was true and I realized I now have a new favorite place to buy books. I sent them the following email:

Okay, I’ll admit it. You got me.

Good prices on books? Check.

Insanely cheap shipping? Check.

A strange and captivating sense of humor? CHECK!

After reading your follow-up email on an order I had made for one of your books and being amused and intrigued, I visited your website and bought ten books. So yeah, they’re off the bargain rack, but I really like your business model. Keep up the good work! I’m looking forward to getting all those books!

When someone impresses me, I like to give them a big thumbs up. Check out www.betterworldbooks.com for some great book deals!

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